Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design.
Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer.
Conducted in an ongoing exchange of suggestions and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation.
Of particular significance is the solid industrial structure of a firm that controls each phase of the process, from design, to production and distribution.
Alias, located in Grumello del Monte, close to Bergamo, can now count on a distribution network of around 1000 stores in 50 countries throughout the world.
In 2008, the first Alias flagship store was opened in Milan on corso Monforte 19; it is a striking two-storey structure that houses the company’s entire production and its design research.
All Alias products, with their highly expressive minimal style, offer solutions to the various requirements of residential, contract and outdoor applications.
Products offering constant evolution to meet the real needs of contemporary living and working environments.
Alias seeks to minimise environmental impact through policies involving every phase of its operations. Its environmental commitment is demonstrated by its continuous research into ecological solutions, such as the development of Mater-Bi eco-packaging for the norma chair designed by Michele De Lucchi. Zero Mileage production contributes to the protection of the environment: all Alias products are manufactured in Italy at supplier plants situated within a 50 km radius from the facilities of Grumello del Monte and Motta di Livenza.
Thanks to its characteristic cross-use, Alias design furniture is ideally suited for contract purposes in a variety of settings. This area of use proves equally congenial, thanks to its multifaceted aspects, to this increasingly broad-ranging, consistent and well-matched catalogue of products.
Even outside the intimacy of the domestic setting, Alias collections confirm the natural ease with which they can be used to furnish any setting, whether public or private, large or small, outdoor or indoor.
Public spaces used as waiting areas, or exhibition centres, auditoriums, conference or meeting rooms, working offices, editorial departments, archives, libraries, places of worship, study rooms, sports facilities or theatres, retail outlets, exclusive restaurants and bars, areas dedicated to hospitality and wellbeing, nightclubs and fashion spots, collective and community spaces, venues used for fashionable events and parties: these are just some of the wide range of settings where Alias furniture can be used, with style and discretion, guaranteeing exceptional functionality and revealing characteristics that are immediately recognisable, anywhere.
Lightness of form is the silent charisma of Alias products. Following an extremely simple and rigorous design. Every item is developed with the original formula that now makes the brand so distinctive and is based on the company’s constant commitment to creative research and design, product quality, and the innovation of materials and production technologies.
Flanked by a solid production capacity, consistency of image and communication, marketing intuition and extensive experience of distribution.
These choices have ensured the international success of the Alias brand and enable the furniture to act as a genuine passe-partout, in every setting, to the production of top quality Made in Italy design.